Important My toll free number appeared at the end of most of my earlier blog posts. It was receiving more misdialled calls than genuine ones and has now been cancelled. Please use 1-519-467-0275.
Focused Prosperity exists to help you as small to medium size business owner, entrepreneur, artist or professional in three critically important areas:
- To explore how social media can improve your marketing strategy.
- To facilitate engagement in social media to achieve your marketing objectives
- To advise on and / or support the maintenance of your social media engagement.
Because of my extensive marketing, management and life experience, I can also assist business owners and individuals:
- As an outside resource for problem solving and idea generating.
- As a coach to help business owners overcome adversity and achieve goals.
My name is Peter Wright I have over 35 years marketing and management experience in large and small businesses. This means that I am a marketer who believes that social media is an exciting new tool that can be an important part of small business marketing strategy. Not a Social-Media-solves-everything fanatic.
I approach social media differently to most social media consultants, experts or “gurus”. Social media is a means to make your marketing more effective, not the end goal. Social media must “earn its keep”, contribute to the growth of your business, not just be undertaken for its own sake.
There is no “one size fits all” solution to social media. It is very much a case of assessing each business, its products, customers, competitors, marketing strategy, resources and more internal and external factors. A few rare cases might be better off without social media, arms dealers for example.
About Peter Wright
Peter Wright spent most of his life in Southern Africa (Rhodesia/South Africa/Zimbabwe). He has had marketing experience in large and small businesses. He has started and managed several of his own businesses in food packaging, export trading and finally a large horticultural farming enterprise in Zimbabwe. Peter moved to Canada after he was illegally detained by the Zimbabwe government for refusing to vacate his farm during the violent farm takeovers starting in 2000.
Believing that the Internet, social media and ecommerce would have a major impact on all businesses, Peter started getting heavily involved in these new avenues soon after arriving in Canada. He has high numbers of followers on all the major Social Media platforms and is active on many of the lesser known. His social media ranking scores (see on the right) are impressive and he is one of the most connected Baby Boomers on the Internet.
What this means to you is that with me you get the best of both worlds – considerable marketing experience and expertise with a mature understanding of the benefits and danger areas of the on-line world in general and social media in particular. Not a prolific social media updater and tweeter with no marketing experience.
Peter was a member of the Institute of Marketing Management and Exporters Club in South Africa and is currently a member of Toastmasters International.
His sporting achievements included completing 4 Comrades Marathons (85 km / 50 mile) and many other marathons and shorter races. He has competed in equine sports including Polo-Crosse and Polo and has played squash and golf. He keeps fit by walking, running and riding his horses.
For a more detailed biography, visit his personal blog Peter Wrights Blog.
