Interesting article in Money Morning on Facebook’s declining share price and reinforcing the authors original prediction that Facebook shares are really only worth $7.50.

Is the real value of Facebook shares an important issue for small business owners?

For those that did invest in the hype of the IPO, obviously yes it is a direct concern and after reading the article they might decide to dispose of their holdings.

It is also a concern for all businesses wondering if they should be investing more of their marketing resources in social media.

This comment from the article is particularly relevant:

“Despite the fact that CEO Mark Zuckerberg does have some excellent advisors, the company isn’t going to be able to hide the fact that its “business” is nothing more than a colossal time-wasting collection of personal interest items for much longer.”

The article is well worth reading, here is the link again: Money Morning.

I have advised caution before plunging into social media as a marketing channel ever since I reluctantly opened my Facebook account.

Yes the various platforms can be excellent media for promoting brands, businesses, products, services and people. Better for some industries than others, some products and services than others.

But like any investment of time and money, investment in social media should be part of the marketing strategy and not because every one else is doing it.

Need help deciding if social media should be part of your strategy?

Call me at 1-866-250-4504