Small businesses hate social media
That was a headline on a blog post recently.
Why do small businesses hate social media?
Do all of us small business owners hate social media?
I know I do at times and for me it’s a big part of my business activity. With real and virtual friends and family scattered all over the world, it is also an important part of my personal life.
The post quoted a survey by an email marketing company, here are a few results:
- 1 in 4 small businesses hate Social media
- 70% hate Groupon
- About 50% hate Facebook and twitter
- A majority actually like Linked In.
Three Main reasons
Most see it as a huge black hole which demands ever-increasing amounts of time. Time is one of the most scarce resources for all small businesses. Social media also requires consistent action, not once a week blitzes.
Social media is just one more of the things we can use to help our business, the trick is to control it and not let it control us. That way it can be profitable and enjoyable,